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The fight against pet ageing

The fight against pet ageing

20 Jul 2021

Pet owners want their dogs and cats to live a happy and healthy life, even as they enter old age. Owners are looking to protective ingredients as an effective strategy to ensure healthy ageing of their pets.

Senior pets is a growing market

Similar to humans, life expectancy has been continuously increasing in previous years. The average life for dogs is 11 years and 12 years for cats.This growing population means that is huge potential for businesses. Pet parents want their animals to remain healthy as they grow older. The opportunity to offer products and services covering the evolving needs of ageing animals develops pet owner loyalty to brands.

Food is a key factor

Food is an ideal proactive way to ensure a pets healthy ageing. There is a strong belief that healthy eating habits can have a positive impact on lifespan, this is leading to an increase in development of senior products.


Life- stage based pet food is in strong demand by consumers. Current diets for senior cats and dogs are formulated to respond to specific nutritional requirements of ageing pets. Protein levels, calories, vitamins and mineral content are carefully controlled in order to help avoid obesity, aid the immune system and limit pain in ageing joints.

Starting from a young age

Dietary prevention of ageing should start from birth. In order to achieve maximum efficiency, the best way is to introduce protective ingredients as early as possible in a pet’s life. These strategies can help to ensure improvements in health and bringing happiness to their human parents.

Here at, your senior recipes are ideal for ageing pets, they include an excellent source of high quality protein with a minimum of 26% Freshly Prepared meat, which is highly digestible & palatable and has a high essential amino acid availability to assist in tissue growth and repair.

Your recipes also have added Omega 3 to help supply those essential fatty acids EPA and DHA which support a good skin & coat condition, as well as having links to anti-inflammatory properties and improved cognitive and visual development.